Privacy, Disclosure & Terms

This Privacy Policy explains how ErasePlastic ("we", "us", "our") collects, uses, and protects personal data when you visit eraseplastic.com or interact with this website. This policy complies with the EU General Data Protection Regulation (GDPR), the Swedish Data Protection Act (Dataskyddslagen), and other applicable privacy laws.

ErasePlastic is operated by Emil, based in Sweden. As a data controller under GDPR, we are responsible for how your personal data is handled.

What data we collect

We may collect the following categories of personal data:

• Email address — if you subscribe to our newsletter or free starter kit via the opt-in form on this site.
• Usage data — pages visited, time on site, browser type, referring URL, and approximate location (country/region level). This is collected via analytics tools if enabled.
• Contact data — your name and email if you contact us directly via email.
• Cookie data — see the Cookie Policy section below for full details.

We do not collect payment information, government IDs, or sensitive personal data.

Legal basis for processing (GDPR)

How we use your data

• To send you updates or content you have explicitly subscribed to, when published.
• To understand how visitors use the site so we can improve it.
• To respond to enquiries you send us directly.
• We do not use your data for targeted advertising.
• We do not sell or rent your data to any third party.

Third-party services

ErasePlastic may use the following third-party services which may process your data on our behalf:

• Email service provider (e.g. Mailchimp or ConvertKit) — to manage newsletter subscriptions. Their privacy policies govern how they handle your email address.
• Amazon Associates — when you click an affiliate link, Amazon may place cookies on your device. See Amazon's Privacy Notice for details.
• Hostinger — our web hosting provider, which stores site data on servers within the EU.
• Analytics provider — if analytics are enabled, usage data is processed in accordance with that provider's data processing agreement.

Your rights under GDPR

As a data subject under EU law, you have the following rights:

To exercise any of these rights, contact us at contact@eraseplastic.com. You also have the right to lodge a complaint with the Swedish Data Protection Authority (Integritetsskyddsmyndigheten, IMY) at imy.se.

Data retention

We retain email addresses for as long as you remain subscribed. If you unsubscribe, your data is deleted from our mailing list within 30 days. Contact enquiry data is retained for up to 12 months. Analytics data is retained in accordance with the analytics provider's default settings.

International transfers

Our hosting is EU-based. Where third-party services process data outside the EU (for example, some email providers have US-based servers), those transfers are governed by Standard Contractual Clauses (SCCs) or equivalent safeguards under GDPR Article 46.

Amazon Associates

ErasePlastic is a participant in the Amazon Associates Programme, an affiliate advertising programme designed to provide a means for sites to earn advertising fees by advertising and linking to Amazon. When you click a product link on this site and make a qualifying purchase on Amazon, we may earn a small commission.

The commission comes from Amazon, not from you — the price you pay is exactly the same whether or not you use our link.

How affiliate links are identified

• Product links on our Shop, Browse Swaps, and article pages typically lead to Amazon and are affiliate links.
• Where relevant, individual pages carry the notice: "This page contains affiliate links."
• This standalone disclosure page covers all affiliate links across the site.

Our editorial independence

Affiliate commissions do not influence our recommendations. We do not accept payment to feature specific products, and we do not rank products by commission rate. Products are evaluated based on materials, certifications, and published scientific data — as explained on our About page.

If a product does not genuinely reduce microplastic exposure based on the available evidence, it does not appear on this site, regardless of its affiliate terms.

Other affiliate programmes

If in the future ErasePlastic participates in affiliate programmes beyond Amazon Associates, this disclosure will be updated to reflect that. The same editorial independence principles apply to all affiliate relationships.

Applicable regulations

• FTC (USA) — 16 CFR Part 255: Guides Concerning the Use of Endorsements and Testimonials in Advertising.
• EU Directive 2005/29/EC — Unfair Commercial Practices Directive, requiring clear identification of commercial content.
• CAP Code (UK) — Committee of Advertising Practice rules on clearly labelling affiliate content.
• Swedish Marketing Act (Marknadsföringslagen) — requiring transparency in commercial communications.

By accessing and using ErasePlastic, you agree to the following terms. If you do not agree, please do not use this site.

Nature of the site

ErasePlastic is a research and curation website. The content on this site — including articles, product recommendations, and guides — is provided for informational and educational purposes only. It does not constitute medical, health, legal, or professional advice of any kind.

Accuracy of information

We make reasonable efforts to ensure the accuracy of information published on this site and to cite peer-reviewed sources. However, we do not warrant that all content is complete, current, or error-free. Scientific understanding of microplastics is an evolving field and information may be updated as new research emerges.

Product availability, specifications, and prices are controlled by retailers and may change without notice. Always verify product details directly with the seller before purchase.

Intellectual property

All content on ErasePlastic — including text, structure, design, and graphics — is owned by or licensed to ErasePlastic and is protected by applicable copyright law. You may not reproduce, distribute, or republish content from this site without prior written permission, except for personal, non-commercial use with clear attribution.

External links

This site contains links to third-party websites and products (including Amazon). ErasePlastic has no control over the content, privacy practices, or terms of those sites. Inclusion of a link does not constitute an endorsement beyond what is stated in our product recommendations. You access third-party sites at your own risk.

Limitation of liability

To the fullest extent permitted by law, ErasePlastic and its operators shall not be liable for any direct, indirect, incidental, or consequential damages arising from your use of this site or reliance on its content. This includes but is not limited to purchasing decisions made based on information or recommendations on this site.

User conduct

• You agree not to use this site in any way that is unlawful or harmful.
• You agree not to attempt to disrupt, damage, or gain unauthorised access to the site or its infrastructure.
• You agree not to scrape or reproduce substantial portions of site content without permission.

Changes to these terms

We reserve the right to update these terms at any time. Changes take effect when published on this page. Continued use of the site after any update constitutes acceptance of the revised terms. The "Last updated" date at the top of this page reflects the most recent revision.

Governing law

These terms are governed by the laws of Sweden and the applicable law of the European Union. Any disputes shall be subject to the exclusive jurisdiction of the Swedish courts, without prejudice to your rights as a consumer under applicable EU law.

This Cookie Policy explains how ErasePlastic uses cookies and similar tracking technologies, and how you can control them. It is required under the EU ePrivacy Directive and GDPR.

What are cookies?

Cookies are small text files stored on your device when you visit a website. They allow websites to remember information about your visit and are used for a range of purposes from essential site functionality to analytics and advertising.

Cookies we use

Amazon affiliate cookies

When you click an affiliate link on this site, Amazon may place a cookie on your device. This cookie allows Amazon to attribute any resulting purchase to ErasePlastic for commission purposes. The cookie typically lasts 24 hours for standard purchases (90 days if the item is added to your cart). Amazon's use of this cookie is governed by Amazon's own Privacy Notice and Cookie Policy.

Your cookie choices

• Under GDPR and the ePrivacy Directive, you have the right to accept or reject non-essential cookies.
• If a cookie consent banner is shown on this site, you can manage your preferences there.
• You can also control cookies at the browser level — most browsers allow you to view, delete, and block cookies. Note that blocking essential cookies may impair site functionality.
• To opt out of Amazon interest-based advertising, visit amazon.com/adprefs.

If you have any questions about this Privacy Policy, wish to exercise your data rights, or have concerns about how your data is handled, please contact us. We aim to respond to all requests within 30 days in accordance with GDPR requirements.

You also have the right to contact the Swedish Data Protection Authority directly:

• Integritetsskyddsmyndigheten (IMY) — imy.se
• Phone: +46 8 657 61 00
• Post: Box 8114, 104 20 Stockholm, Sweden